From October 14 to 18, 2024, Miami buzzed with energy as it hosted the much-anticipated 35th Anniversary of Billboard Latin Music Week. This year’s event solidified its status as the premier global gathering for Latin artists and industry executives, showcasing over 70 talented artists. Since its inception, Billboard Latin Music Week has played a pivotal role in highlighting the growth and cultural significance of Latin music in the United States.
The vibrant lineup featured a mix of exclusive panel discussions, electrifying performances, and engaging workshops, all designed to connect fans and industry professionals alike. Attendees had the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has pushed Latin music to become one of the biggest genres worldwide.
Azzaro Parfums, a renowned men’s fragrance brand, partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation, located on-site at The Fillmore Miami Beach, allowed fans to sample Azzaro’s signature scents during daytime programming.