The food and beverage industry continues to evolve as consumers demand transparency, quality, and authenticity from their dining experiences. Enter Worthwyld, a groundbreaking restaurant concept that’s about to shake up Fort Lauderdale’s competitive dining scene with a revolutionary approach to everyday dining. Opening in October 2025 on the prestigious Las Olas Boulevard, this new establishment isn’t just another restaurant: it’s a manifesto for what modern dining should be.
The Visionary Behind the Concept
David Coba, the creative force who co-founded and served as CEO of European Wax Center, brings his proven track record of building consumer-focused brands to the food and beverage industry. His latest venture represents a natural evolution from his previous success with Myapapaya, demonstrating how hospitality industry leaders are increasingly focusing on holistic wellness experiences.
“At Worthwyld, Food Uncompromised™ isn’t just our philosophy–it’s the heart of everything we do,” explains Coba. “We believe real food should be bold in flavor, uncompromising in quality, and rooted in integrity. Every dish is made-to-order, crafted with ingredients chosen not just for freshness, but for the way they make you feel.”
This philosophy reflects broader food and beverage trends toward transparency and clean eating, positioning Worthwyld at the forefront of consumer demand for authentic dining experiences.
Redefining Food Standards: The Uncompromised Philosophy
Worthwyld’s commitment to Food Uncompromised™ extends far beyond marketing rhetoric. The restaurant operates as a genuine scratch kitchen where every dish is prepared fresh to order using socially sourced ingredients. This approach eliminates the shortcuts that have become commonplace in the food service industry: no butter, cream, or fried preparations are used, allowing the natural flavors of ingredients to shine…