On Saturday night, Brickell’s skyline turned into a giant teaser trailer, as buildings lit up with projections of a single letter and moody phrases asking, “Do you feel it?” Organizers say the spectacle was a sneak peek of a new Miami World Cup campaign called One Game, One Passion, launched ahead of the FIFA World Cup 2026. The quick-hit, city-first activation was designed to spotlight Miami’s cultural energy and get fans buzzing as the tournament draws closer.
Teaser Projections Hit Brickell
As reported by WSVN, a lone letter and other mysterious statements were splashed across Brickell high-rises, all circling the question, “Do you feel it?” Janelle Prieto, chief marketing and community officer for the Miami Host Committee, told the station, “It’s supposed to be a secret; I don’t know how long we’re going to be able to keep it a secret.” The projections were billed as a “love letter to Miami” and a lead-in to the city’s World Cup moments.
Host Committee Rolls Out Campaign
The FIFA World Cup Miami Host Committee shared a promotional video and campaign materials on its FIFA World Cup Miami Host Committee, framing One Game, One Passion as a celebration of Miami’s cultures, rhythm and vibrancy. The short film and on-street activations are intended to unify fans across the region under a single tagline. Organizers say this rollout will be followed by additional events and activations in the lead-up to the tournament…