A Charlotte County drinkware company has sold some of its assets to Yeti, the popular Texas-based designer and distributor of outdoor products ranging from coolers to tumblers. Yeti, a nearly $2 billion company, acquired “designs, tooling and intellectual property related to the Helimix branded shaker bottle” in a $38 million cash deal, according to its third-quarter earnings call.
Helimix, based on Charlotte Street in Punta Gorda, makes a hexagonal shaker bottle that the company says does not require a mixing ball. Its design creates a vortex that blends protein shakes and other supplements, according to its website, which shows its products have been sold through Amazon, Walmart and GNC.
Following the acquisition, Helimix “will cease operations as we relaunch an updated design to build upon the market awareness and momentum from Helimix’s over 39,000 4.5-star reviews on Amazon,” Yeti President, CEO and Director Matthew Reintjes says, according to a transcript of the company’s third-quarter earnings call…