FORT MYERS, Florida – Two of the finest golf books ever published on putting instruction – “Putting Bible” by Dave Pelz and “Unconscious Putting” by Dave Stockton – both never mention the two most popular words in today’s putting universe – “zero torque.”
While some golfers have no idea what exactly “zero torque” means, there is no denying golfers are investing in their games to improve their ability to take less strokes on the green. In 2025 sales of “zero torque” putters have skyrocketed according to sales at golf retail stores and pro shops.
“Zero torque putters are definitely a hot product right now,” said Brett Hayes, Sales Manager at PGA Tour Superstore in Naples. “LAB putters started the trend about two years ago and then all the major companies jumped in and have flooded the market with center-shafted, zero torque putters. We have customers come in here everyday who tell us how happy they are with their new ZT putters.”
Hayes said the Naples PGA Tour Superstore has an inventory of 200 putters on the show floor. He said LAB putters, retailing for about $450 are the best seller, with TaylorMade ranking No. 2 and then Callaway/Odyssey. TaylorMade is all-in on the ZT craze, since of the 50 TaylorMade models on display, 90% are center shafted, zero torque.
Putting accounts for roughly 40% of all golf strokes, with PGA Tour professionals averaging around 1.8 putts per hole, or approximately 32 per round. Amateurs, meanwhile, often exceed 40 putts per round, which is a mentally and physically pain-filled experience. For whatever its worth, I’ve tried 30 different putters at some point throughout my 50 years of playing, and used a belly putter for 20 years from 2000 – 2020. I made the switch six months ago to a Callaway/Odyssey Ai-One Square 2 Square Jailbird and my putting has improved significantly…