Former Beasley Spanish Tropical “Playa 99.3” WWCN-FM Fort Myers Beach began stunting on Wednesday with a one hour loop of mostly Spanish ballads (but a pair of English songs in Celine Dion “My Heart Will Go On” and Air Supply “Making Love Out of Nothing At All”). The station is also redirecting its former listeners to new FMBC sister and similarly formatted “Maxima 97.3/95.7” W247CR/W239CL/WINK-HD2.
Call Communications Group filed with the FCC that their 107.9 W300EF Naples, which had been being operated by Fort Myers Broadcasting Company as Regional Mexican “La Raza 107.9” fed by their 101.1 WAVV-HD2, had gone silent earlier this month after losing their programming source.
“Playa 99.3” had a 1.8 share in the December 2025 Nielsen Audio ratings, while “Maxima” had a 1.5 share. Both trailed FMBC Spanish CHR “97.7 Latino” WTLQ’s 3.6 share, while were ahead of iHeartMedia Bilingual AC “Magic 100.1” WZJZ’s 1.3 share. W300EF/WAVV-HD2 had a mere 0.1 share…