Following another disappointing quarter, Target said it is revamping 130 locations, focusing on expanding unique food selections within stores.
Target’s grocery offerings have grown over the years but still pale compared with other full-service supermarkets that offer deli counters and fresh-baked goods. Despite these obstacles, Target said it has become the nation’s fifth-largest digital grocer.
“We are not trying to be an everything grocer or just another grocer down the street,” said Cara Sylvester, chief guest experience officer at Target. “Instead, we’re building a truly distinctive grocery destination where emerging brands, wellness and our own brands intersect. Put another way, we’re bringing even more of our style and design authority to food for families looking for fun, trend-forward options, whether it’s for lunchbox snacks or a Tuesday night dinner.”…