Q&A: UniqueLee Creations owner discusses origins and building the brand

Jillian Lee, owner and founder of UniqueLee Creations, was born and raised in Fort Wayne, Indiana.

After a career-ending injury steered her away from college, Lee found herself on the path of entrepreneurship in 2018 after she realized there was a market for custom bedazzled items — including phone cases and shoes. Eight years later — after having designed custom shoes for Oprah Winfrey and Lisa Raye — Lee is ready to take her business to the next level and sat down with the Recorder to discuss her brand and how she’s preparing for the future.

Responses have been edited for clarity and brevity.

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