FORT WAYNE, Ind. (WANE) — In Fort Wayne, Sweetwater is king when it comes musical instruments with nearly 45,000 square feet of guitars, drum kits and anything that makes sound. But it isn’t just the Summit City, Sweetwater is the largest music store in the US, and their using the space to get instruments in the hands of bands across the country this fall.
“This time of year is when students and musicians are looking to step up and level up their playing from an instrument that might be the one they started on in school,” said Jennifer Witt, senior marketing manager for Sweetwater’s band and orchestra division.
The National Band Expo is designed for students, band directors, and lesson instructors looking to get an instrument. Capitalizing on the existing space to host the biggest band instrument event in the US, according to a release, the expo will also offer “manufacturer rebates, 0% financing on many models, and special day-of-event deals, along with the lowest pricing of the year on all the top band instrument brands.”…