Grapevine’s city council has voted unanimously to keep the Convention and Visitors Bureau as title sponsor of the Destination Grapevine Texas Women’s Open for five more years, locking in the tournament at Grapevine Golf Course through 2031 as sponsorship fees climb from $80,000 to $90,000 over that span. The deal also expands the number of pro-am teams the city gets to place in the field each year and adds a new $5,000 college scholarship tied to the event.
As reported by Community Impact, the city paid $75,000 annually for the first three years of the sponsorship agreement, totaling $225,000, according to the original agreement. Under the new terms, fees rise to $80,000 in 2027, $82,500 in 2028, $85,000 in 2029, $87,500 in 2030, and $90,000 in 2031. Those payments will continue to be funded through the Convention and Visitors Bureau’s incentives fund, and the sponsorship agreement also includes an affiliation with the All-American Tour.
Why Grapevine Keeps Writing the Check
Grapevine Convention and Visitors Bureau Executive Director Paul W. McCallum presented a review of the tournament’s growth and benefits to the city, per the same account, and said he expects the tournament to keep growing and delivering tourism benefits over the next five years. McCallum has also explained that the city strategically fills its pro-am spots with national corporate meeting planners who tour local hotels, a tactic that directly generates group convention bookings for Grapevine.
That approach helps explain why the city keeps expanding its footprint in the event. The Convention and Visitors Bureau will receive one additional pro-am team every year through 2031, growing from five teams — 15 spots — in the 2027 pro-am to nine full teams by 2031. Grapevine’s broader tourism engine, which pulls in more than 2 million annual visitors and roughly $2.5 billion in yearly spending while supporting 12,580 hospitality jobs, is exactly the kind of machine those bookings feed, as detailed in Hoodline’s coverage of the city’s holiday tourism spending.
A Tournament With Deep Texas Roots
The Northern Texas PGA became title sponsor of the Texas Women’s Open in 2024 and later renamed it the Destination Grapevine Texas Women’s Open after the event moved to Grapevine Golf Course. The tournament traces its history back to 1933, when it began as the Women’s Texas Open in Fort Worth, and operated as an official LPGA Tour event from 1950 to 1954 before folding in 1955 — only to be revived by the Northern Texas PGA in 2001, according to the Northern Texas PGA. World Golf Hall of Fame legend Babe Didrikson Zaharias won the event in 1945, 1947, 1951 and 1952, and the champions list also includes Hall of Famers Betsy Rawls and Betty Jameson, along with 2020 winner and LPGA major champion Céline Boutier, per the Northern Texas PGA’s history of the event…