Reformation, Aritzia, Coach Turn Fort Worth’s University Park Village Into a Fashion Hub

Fort Worth shoppers are about to get a lot more options for accessible luxury fashion. University Park Village, an open-air shopping center in Fort Worth, is preparing to welcome Reformation, Aritzia and Coach, turning one stretch of South University Drive into a cluster of buzzy apparel and accessories brands.

Reformation is opening its first Fort Worth storefront at University Park Village, joining a block alongside Kendra Scott, Athleta and Sephora, according to the Fort Worth Star-Telegram. The women’s fashion label, known for vintage-inspired, classy silhouettes starting around $150, has built its reputation on recycled textiles, clean production practices and fair labor conditions. Its Texas locations include Dallas’s Henderson Avenue in 2017, NorthPark Center in 2024, and Southlake Town Square, according to reporting from PaperCity Magazine.

Reformation’s opening is targeted for February 2027, a date drawn from a company job listing, the Star-Telegram reports. That timeline places it just a month ahead of another marquee addition at the same center.

Aritzia Moves Into Former Pottery Barn Space

Aritzia will occupy the former Pottery Barn space at University Park Village after the home furnishings retailer relocated across South University Drive into the WestBend development. Pottery Barn opened there on June 19, 2026, settling in alongside sister brand West Elm inside a combined 22,126-square-foot footprint at the former Market by Macy’s site, per details shared by Trademark Property Company. That move freed up a rare, sizable vacancy that landlord Simon Property Group could hand to a high-volume apparel anchor…

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