There has never been a more exciting (or delicious) time to be a chicken fan; fast-casual poultry is the moment. While the incredible variety of fingers, sandwiches, and tenders is a boon to customers, it does pose a challenge to proprietors-how does one differentiate their cuisine in such a crowded market? Sal Afridi, a DFW entrepreneur, is tackling that question head-on with his next great endeavor by investing and opening a chain with a distinctive and unique perspective on its approach to chicken. The franchisee has signed on to bring Layne’s Chicken Fingers to the region, a prospect he is confident will reignite a passion for chicken in local enthusiasts.
Afridi tells What Now Dallas that while he has not yet signed any leases, he is zeroing in on locations, saying he is “very close” on closing on a couple of properties. He explains that he intends to have his first Layne’s open by the end of 2025, and-depending on various factors-the second in late 2025 or 2026.
Afridi is signed on to open four initial locations (with the possibility of more on the horizon). His territory covers West Fort Worth and stretches from Weatherford to Alliance…