Will Rogers Coliseum is the centerpiece of Fort Worth’s Cultural District.
When the 2026 Fort Worth Stock Show & Rodeo returns on January 16, fans will step into a revitalized Will Rogers Coliseum. The first phase of an ambitious $50.5 million renovation of Will Rogers Memorial Center will be completed by the end of the year, marking the most significant upgrade in the building’s 90-year history.
FWSSR communications director Matt Brockman tells PaperCity Fort Worth that the improvements — from expanded concourses and better sightlines to modernized restrooms and updated HVAC systems — were long overdue, given the coliseum’s year-round schedule hosting Western equestrian competitions…