Argyle is gearing up for a massive growth spurt at the southwest corner of Robson Ranch Road and I-35W, where a 123-acre mixed-use project called Heritage is on the way. Plans call for retail, restaurants and a 50-acre medical services hub anchored by a new H-E-B. The development is pitched as a once-in-a-generation commercial push for the town of roughly 6,000 people, with the first wave of retailers projected to open in 2027.
The Town Council has signed off on an economic-development agreement that names DF Denton Fund 28 Ltd., an affiliate of R.Y. Properties, as the developer and defines the 123.93-acre Heritage site, according to Community Impact. The deal sets up a performance-based reimbursement that would send back half of Argyle’s 1% general-fund sales tax collected inside the development, capped at $20 million, to help cover roughly $25 million in public infrastructure, town documents state.
As reported by the Fort Worth Star‑Telegram, retailers are expected to start arriving in 2027, and the developer has floated big-box names such as Target, Costco and Lowe’s as examples of the type of anchors the project could attract. The paper also noted that the Heritage site sits close to another H-E-B location announced earlier in the year, a move that helped stoke broader retailer interest up and down the I-35W corridor.
What’s planned on the Heritage site
Early plans indicate that Phase One will feature a grocery anchor ranging from 100,000 to 150,000 square feet, along with fuel services, about 44,000 square feet of medical office space and roughly 36,000 square feet of street-front retail, according to CRE MarketBeat. Developers say the project will roll out in multiple stages so that new stores and services can tap both interstate traffic and nearby neighborhoods as the area fills in.
Where it sits in the regional build-out
The Heritage tract sits on the southern edge of a much larger makeover. Just north of Argyle, Ross Perot Jr.’s Hillwood has announced Landmark, a 3,200-acre master-planned community that is expected to bring thousands of homes and its own H-E-B to the area. That broader build-out, outlined by Hillwood and reported in The Dallas Morning News, helps explain why retailers, health systems and developers are clustering along I-35W.
Money, taxes and local incentives
Estimates of Heritage’s long-term financial impact are sizable, even if they are not identical. The Fort Worth Star‑Telegram reported that the project could generate about $127 million in sales tax revenue for the town. Town documents reviewed by Community Impact put the estimate closer to $107 million in sales taxes and $16.6 million in property taxes over 30 years. To help cover roughly $25 million in public infrastructure, Argyle approved the performance-based sales-tax reimbursement. “It’s very common that towns have to participate in order to attract the retail they want,” Mayor Ronald Schmidt told Community Impact.
Next steps and timeline
Developers and town staff say more detailed plans and site layouts are expected to be filed in early 2026, with infrastructure work also anticipated that year and a phased tenant roll-out targeting initial retail openings in 2027, according to commercial reporting and project filings summarized by CRE MarketBeat. Town officials say the aim is to have the first round of stores operating by late 2027, depending on how permitting and construction schedules shake out…