There’s been a lot of talk about the economic impact of the Fort Worth Stock Show & Rodeo – and for good reason. Welcoming roughly 1.2 million visitors every year, the stock show and rodeo’s estimated annual economic impact is around $120 million. That isn’t just a reason for our city to celebrate – it’s revealing of the moment Fort Worth is experiencing.
Along with our cherished culture and traditions, it’s a testament to the importance of Western sports and heritage to the vitality of our city. The impact stretches far beyond the 23 days of competition every January and February, from the repeat visitors who fall in love with our city during the stock show to the numerous special events hosted in conjunction throughout the year. This sustained momentum is made possible in large part by the City of Fort Worth’s strong partnership with the Fort Worth Stock Show & Rodeo at the Will Rogers Memorial Center.
A now 90-year-old treasure, the Will Rogers Coliseum and Memorial Center is part of our city’s identity. And the City of Fort Worth and FWSSR’s continued investment in renovations of the facility will only increase its impact for years to come…