The Bay Area may be the world’s hottest wealth market. Banks are racing to cash in

San Francisco’s finance sector is long past the glory days of “Wall Street West,” when it was the dominant industry in a rising metropolis built from the gold rush.

But the city’s beleaguered downtown has seen a recent boost in banks investing in new branches and hiring advisors to cater to the new generation of artificial intelligence riches.

“The Bay Area is arguably the most strategically important wealth market in the world right now,” said Liz Bryant, Citi’s region head of personal banking, mortgage and business banking. “We wanted to make sure we’re positioned to be able to serve the emergent wealth.”…

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