Thrive Market, an e-commerce platform specializing in natural and organic food products, has agreed to shell out a hefty $1.55 million in a legal slapdown over alleged deceptive business practices, including false advertising and sneaky subscription renewals. The Santa Clara County District Attorney’s Office, as part of a consumer protection crusade, spearheaded the charge against the company for violating parts of California’s Automatic Renewal Law and False Advertising Law, according to the District Attorney’s Office.