San Jose to create cultural shopping district to support local businesses

San Jose moves forward with creation of new business district to support local shops 02:44

The San Jose City Council on Tuesday decided to move forward with the creation of a new business district on the east side of town.

It’s being called the Tully Road-Eastridge Business Association, or TREBA, and encompasses the Tully Road corridor from Highway 101 to Capitol Expressway.

The goal is to create a cultural shopping district and bring more people to the area to support the local businesses.

Christina Bui said making hand sewn bridal dresses has become like second nature. Her shop is a second generation business on the Tully corridor, originally started by her mother 36 years ago.

“I learned a lot. This is a skillset that’s hard to come by,” said Bui as she cuts some fabric.

During COVID her shop was considered non-essential and was forced to shut down for about a year. Bui said knew she had to do something to help the other businesses in the area stay afloat.

“My neighbors here had a hard time understanding the English and understanding how the process works so I kind of took charge. I said, ‘Let’s all help each other, because we can’t do this alone,” said Bui.

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