San Jose Mineta International Airport is creating a sense of place, with local fare greeting travelers.
The airport revamped its retail program to attract hometown vendors and showcase what San Jose has to offer. Having a local site at the airport helps businesses take advantage of foot traffic, increase product awareness and boost sales. Plans are in the works for a dozen concessions to open by the end of the year ahead of the Super Bowl and FIFA World Cup. SJC’s kiosk program, administered by Provenzano Resources Inc., provides opportunities for local businesses to promote their brands and jumpstart new ones with a low-capital investment.
Principal Property Manager Rebekah Bray said the airport and San Jose have a strong desire to create new opportunities for small businesses. She said the variety of vendors reflects San Jose’s diversity and uniqueness…