Conveyor-belt sushi and robot servers are officially rolling into Union City this week, as Kura Revolving Sushi Bar launches its newest East Bay spot at the Union Landing shopping center. The restaurant at 32170 Dyer St. will hold its grand-opening ceremony on Friday, April 3, starting at 11:30 AM, after quietly starting a soft opening on March 20. The Union City outpost continues Kura’s Bay Area buildout and brings the chain’s familiar small-plate, tech-heavy dining setup to another corner of the East Bay.
According to a news release, all sushi plates at the Union City location will be priced at $4.10 during the grand opening, and the first 150 seated guests will score a commemorative T-shirt. Kura Sushi Rewards members who dine between April 3 and April 5 will also be entered into a drawing for five “Kura Sushi for a Year” gift-card prizes, as detailed by KRON4.
Where to go and how to reserve
The Union City Chamber is organizing a ribbon-cutting to mark the official opening at Union Landing, 32170 Dyer St., and the celebration is listed on Eventbrite. The listing includes the time for the ceremony and points guests toward the restaurant’s grand-opening festivities.
Kura’s U.S. growth
Kura Sushi USA has been on a rapid expansion tear, and its fiscal first-quarter 2026 filing highlights dozens of locations across the United States, with more in the pipeline. The company also cites a global footprint of more than 650 restaurants, backed by a 45-year brand history.
How it fits in the Bay Area
The Union City restaurant arrives on the heels of a Berkeley opening in early 2025, coverage of which was carried by Oaklandside. Kura previously moved into San Jose in 2023, according to Eater SF, joining earlier Bay Area locations in San Francisco, Pleasanton and Cupertino. The Union City spot gives East Bay diners a closer option for Kura’s rotating plates and its “bikkura pon” prize giveaways that have become a hallmark of the experience…