This roadside stand in east Fresno County may not look like much, but that didn’t stop more than 200 people from cuing up for the opening of Dicky Don Watermelons.
This humble fruit stand on McCall Avenue south of Ashlan Avenue, tucked among citrus trees, has developed a huge following thanks to social media, word of mouth and the desire to buy local produce.
Operated by the Allen family, the fruit stand has more than doubled its sales over the last three years, said Jesse Allen, who manages the stand and its social media…