Ice cream shop in Fresno sold after 22 years. See the new concept and name

From the street, the store’s sign still says Jack’s Sweets and Treats.

From the parking lot, customers can see a new sign — Morgan’s Sweets and Treats.

The original owner, Jack Rocha, spent more than 20 years behind the counter, scooping ice cream onto a frozen slab, preparing mix-ins and baking cookies, but Morgan won’t be doing that for a simple reason…