The newest restaurant at River Park Shopping Center is run by faces familiar to Fresno.
Ajay Hira and Jesse Cho, the owners of Jesse Boy, also own the Yogurtland a few doors down.
They opened the doors Friday to a steady stream of people eager to try out their food with a $5 sampler. The sampler comes with a chicken wing, a tender and a piece of breaded and fried cauliflower, as well as a bed of fries and a container of sauce. Hira estimated that by mid-afternoon Jesse Boy had already served more than 200 customers, having only opened at 11 a.m…