It’s a name synonymous with the Central Valley brew scene, with a deeper meaning than its mascot.
Since its inception in 2008, Mad Duck Craft has added to its flock despite a recession, pandemic and inflation.
“A lot of this has been opportunity intersecting with preparation and people giving us a good chance,” says CEO Alex Costa.
Even adding a mobile unit for pop-ups and catering.
“We can’t keep putting up brick-and-mortar stores everywhere, but we want Mad Duck to be available and our culture and our food everywhere,” Costa said. “This allows us to have a much longer reach than just the restaurants.”
Costa says its success is attributed to more than the craft beer and what’s cooking in the kitchen — it’s the human touch.
“I think when we started, there were 11 Mad Ducks and now, there’s about 250 of us cruising around,” he said. “It is the dedication, the hard work, the kindness of all of these people that makes the duck special and that’s what resonates. It’s how people feel when they’re in here, how they’re treated and that comes down to the individuals.”