American Pistachio Growers, the non-profit association responsible for driving global awareness of the quality, nutrition, and brand power of American-grown pistachios, has hired sports-marketing leader Zachary Fraser as the organization’s new President & CEO. Fraser joins APG after four years with LEARFIELD, the influential media and technology company behind many of collegiate sports most influential brands, where he led the company’s Fresno State athletics (lower case) property.