FRESNO, CA – A continuously evolving landscape, social media has become a premier place for connecting with consumers and sharing a brand’s ethos. Social media strategies have become ever more critical in the produce world, and one operation that always has its finger on the pulse is Trinity Fruit Company. Securing a 2025 Besties Award for Best Social Media Campaigning, Trinity Fruit’s Anna O’Brien and Angela Hernandez shared a behind-the-scenes look at the brand’s social media success.
“When approaching social media, whether for our parent brand, Trinity Fruit, or for Squeezed Juice, Juicy Jems, and beyond—we lead with authenticity and intentional storytelling,” shares Anna, Trinity’s Social Media and PR Specialist. “Our goal is to create an uplifting and inspiring experience for anyone who comes across our platforms, while offering a clear reflection of who we are and the values that drive us. At the core of our social strategy is a commitment to organic content. This philosophy shapes everything from the tone of our posts to the way we collaborate with influencers and partner with like-minded brands. We prioritize building genuine, community-driven relationships that feel natural and meaningful—never forced or overly polished.”
Trinity Fruit’s social media strategy is personally and professionally meaningful to the team, reflecting the values that guide its every move: transparency, connection, and authenticity.
“Transparency is a foundational pillar of our brand, from how we communicate to what goes into our products. Our goal is to ensure our audience feels included, valued, and heard. We don’t see our community as passive followers; they are active participants in our story. Every piece of content, campaign, and collaboration is designed with that in mind,” Anna adds.
Another key component of this success is Trinity Fruit’s ability to evolve alongside the digital landscape while remaining grounded in its brand values…