The recent Shakira concert at Valley Children’s Stadium attracted a total attendance of 34,100 people, with a significant portion of the audience traveling from outside the local area.
According to data collected, 28.5% of attendees journeyed from more than 50 miles away, resulting in an estimated 9,718 out-of-area visitors.
The influx of concertgoers also had a notable impact on the local hospitality sector, generating approximately 320 hotel room nights…