The luxury fitness operator is bringing its in-house fitness competition to North Texas, where its also opening a new studio dedicated to hybrid training
Life Time is taking its hybrid fitness competition beyond Minneapolis as demand grows for strength-and-endurance events that sit somewhere between gym programming and organized sports.
The athletic country club operator announced Wednesday that it will bring its LT Games to Life Time Frisco in North Texas on October 2-3, marking the competition’s first expansion market. Registration opens July 14 for Life Time members and July 16 for non-members, with the event capped at 144 athletes.
The Dallas-area competition will also include a $25,000 prize purse for top male and female finishers.
The expansion is anchored by the opening of Life Time’s second dedicated Hybrid XT studio at the Frisco club…