The Brief
- A 15-year-old girl’s TikTok plea for help to save her father’s struggling Plano restaurant, Sazon De Loa, went viral.
- The video caught the attention of a popular influencer, turning the near-closing business into a local hot spot.
- The owner now faces a new challenge of finding enough staff to keep up with the massive influx of customers.
PLANO, Texas – A 15-year-old girl made a plea for help on social media to get more people into her dad’s restaurant.
The idea worked – not because it was clever marketing, but because it was an honest message from a daughter about her father.
Viral TikTok Saves Plano Restaurant
What we know:
Authentic Mexican food is the star attraction at Sazon De Loa, located on Renner Road in Plano. The recipes are cooked up by chef and owner Rafael De Loa. At lunchtime Thursday, the place was hopping, but that hasn’t always been the case.…