DALLAS (KDAF) — Coors Light is partnering with DART again to offer free rides on New Year’s Eve.
Residents and visitors in Dallas can take advantage of fare-free rides from 6 p.m. on Tuesday, Dec. 31 until the end of service on DART local bus, rail, TRE commuter rail, GoLink on-demand and paratransit services up to and including CentrePort rail station.
“To ensure that those celebrating in Dallas have a reliable ride, we are excited to activate the Free Rides program once again across the U.S. this New Year’s Eve,” said Alison Hanrahan, community affairs manager, Molson Coors. “In collaboration with DART, we are looking forward to fostering community and fellowship as we ring in the New Year.”
The Free Rides program, which began in 1988, helps promote responsible celebration. Last year, the New Year’s Eve Free Rides program saw its highest ridership yet, with 200,000 people taking advantage of complimentary transit when celebrating the new year.
Through partnerships with local public transit, Molson Coors is also offering fare-free rides on New Year’s Eve for celebrators in Charlotte, Chicago, Denver, Milwaukee, Phoenix, and Washington, D.C.