Prospecting: Key Moves from National Retail Brands This Week. Despite inflation, home DIY projects are still driving consumers to home improvement chains. According to the Numerator Home Improvement Tracker, consumers that purchased home improvement items in the past three months said they purchased items because they needed supplies for a small DIY project (31.3%), needed supplies for a major DIY project (16.3%) or were replacing a damaged/broken item (15.7%). Home Depot and Lowe’s maintained their positions as category leaders through 2024, capturing an average of 28% and 19% share of consumer spend, respectively, in tracked home improvement categories as of September 2024. Amazon followed the two home improvement giants at 14.4% of consumer spend, with Walmart right behind at 10.4%.