Reel Convenience dropped April 22.
IRVING, Texas — 7-Eleven Inc. is casting a new merchandise line.
The latest 7Collection release, Reel Convenience, is a fashion-forward ode to retro fishing culture. It’s created in collaboration with Lateral Vision, a Long Beach, Calif.-based fishing brand featured at the 2022 Bassmaster Classic that’s known for blending streetwear aesthetics with outdoor functionality.
Inspired by nostalgic Americana and the rising popularity of outdoor-inspired streetwear, the collection pairs functionality with laid-back style — perfect for those early morning bait shop runs or simply channeling off-duty angler energy, the convenience store retailer said…