Its brands are part of the fabric of American culture, executives shared during the Path to Purchase Institute’s Retail Media Summit.
IRVING, Texas — 7-Eleven Inc. is evolving to stay ahead of a shifting retail landscape, executives shared during the Path to Purchase Institute’s (P2PI) recent Retail Media Summit.
The chain is more than a convenience retailer — it is also a portfolio of priority brands that are in the fabric of American culture, according to Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven.
Jarratt discussed the convenience store company with Patrycja Malinowska, director of retail at P2PI, and Mario Mijares, vice president, marketing, loyalty and monetization platforms at 7-Eleven, during one of the event’s keynote sessions…