PLANO, Texas (WKRC) — Kentucky Fried Chicken (KFC) has launched its “Comeback Era” to win back customers amid the growing popularity of chicken-based menu items.
In a press release, KFC announced it is making a bold move to reclaim its place in the fried chicken market with a new digital offer aimed at winning back chicken lovers.
As part of the “Comeback Era” campaign, KFC is offering a “Free Bucket On Us” promotion available on KFC.com and the KFC app. Customers can choose between the following:
- A free eight-piece bucket of chicken
- Free tenders
“We’re well aware of the latest fried chicken rankings and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” she said. “If people can give their ex a million second chances, I hope our fans can give us one,” Catherine Tan-Gillespie, the President of KFC U.S., said in a release…