The speculations have been swirling for years—the proverbial hole by the tollway in Frisco would someday have a grocery store. It wasn’t possible to officially confirm that it would be a Whole Foods, but the odds were good. That’s what was meant to go there originally before development plans on the site froze for a decade.
Like a missing tooth in the bridgework of Dallas’ multimillion-dollar smile, the land located off the Dallas North Tollway at Lebanon Road has long been a source of consternation. Frisco’s Mayor had gotten used to questions like, “What’s the deal with the hole by the tollway?” It was a reference to the rectangle of a pit that had been dug out years ago for an underground parking garage envisioned to serve a burgeoning mixed-use development anchored by a Whole Foods.
But a bankruptcy saga morphed into a multiyear lawsuit. The end result: dirt stopped moving, and residents lost any confidence in development promises. Stirrings of hope reignited in 2021 after JVP Management proposed a new vision for a mixed-use development dubbed The Mix…