Wiley X, a Frisco-based global maker of premium protective eyewear, has opened its first brick-and-mortar retail store at the company’s global headquarters.
The family-owned company relocated its HQ from Livermore, California, to Frisco in 2023, opening a 65,000-square-foot home base in North Texas. Located at 15755 Preston Road in Frisco, the company’s new Wiley X Pro Shop is now open Tuesday through Thursday from 10 a.m. to 4 p.m.
The company said its new flagship store gives customers a hands-on opportunity to explore the brand’s full line of performance eyewear while learning about the advanced tech behind each product. Guests can try out the “clarity and color-enhancing benefits” of CAPTIVATE polarized lenses, learn about the “rigorous safety standards” met by Wiley X frames, and get a closer look at the brand’s blend of innovation and protection.
“Frisco has been an incredible home for Wiley X, and opening the Pro Shop here is an exciting next step in our journey,” CEO Dan Freeman said in a statement…