One Dallas movie theater will be part of a first-of-its-kind promotion to hype the new film Now You See Me: Now You Don’t: According to a release, 15 theaters across the U.S. will host appearances by the cast — Jesse Eisenberg, Isla Fisher, and the rest — in hologram pop-ups.
Moviegoers can take selfies with the holograms starting on November 14, when Lionsgate releases the film in theaters.
Working with technology by Proto Hologram, Lionsgate will bring the characters — played by Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt — into theaters. In the promotion, the holograms take out their own cell phones to capture selfies with the theater patrons, who can download the images via QR code…