H-E-B’s rapid North Texas growth continues with ambitious plans for a new electronic fulfillment center in Frisco, a high-tech hub designed to boost the company’s ever-expanding curbside and home delivery services while meeting growing demand from local shoppers.
According to a filing with the Texas Department of Licensing and Regulation, H-E-B is preparing to build a 51,599-square-foot facility at FM 423 and US 380 in Frisco. The project, officially titled “HEB Frisco eFC,” carries an estimated cost of $14,439,910. Construction is scheduled to begin July 6, 2026, with completion expected by June 5, 2027.
“As H-E-B continues to grow across North Texas, the additional electronic fulfillment center will help us serve more Texans with our Curbside and Delivery offerings,” Managing Director of Public Affairs Mabrie Jackson told Local Profile.
Supporting North Texas Growth
The new fulfillment center will carry the same broad selection of groceries and household essentials that H-E-B customers know and love, but its primary focus will be on fulfilling online and curbside orders. These purpose-built facilities are designed to boost capacity, enhance product availability and streamline overall operations.
By allowing employees to pick and pack orders more efficiently, the center not only speeds up delivery times but also helps keep in-store aisles less crowded, creating a smoother, more convenient shopping experience for customers visiting H-E-B locations in person.
Building On A Strong Foundation
Frisco has been central to H-E-B’s North Texas expansion. The city was home to the first full-size H-E-B in the Dallas-Fort Worth area, opening in September 2022 to major fanfare. Plano followed just weeks later, marking a milestone moment for the beloved Texas grocer’s move into the region…