This Frisco hot chicken spot has its sights set on expansion throughout Texas (and beyond)

In one of Frisco’s busiest dining corridors, where new concepts arrive as quickly as the neighborhoods around them grow, Crimson Coward has carved out more than a footprint. It has created a following. And unlike many trending fast-casual openings, this loyalty didn’t arrive through novelty or flash—it came through trust, consistency, and a belief in doing things the right way.

That belief began long before the first customer walked through the door.

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