The Normal Brand arrives in Southlake without the usual fashion attitude. Noticeably missing loud logos and the palpable pressure to reinvent your closet.
They have something better: confidence.
Before the doors opened at 1232 Main Street, plenty of locals already owned a piece or two from the brand at home — a favorite hoodie, tossed on before school pickup, or a go-to t-shirt that’s easy and presentable whether running errands or traveling — you know, the normal stuff…