DALLAS — PepsiCo is taking major steps to make its popular snack brands more affordable and revamp its product portfolio after reporting fourth-quarter 2025 earnings, according to company filings released Wednesday.
The global food and beverage maker — whose Frito-Lay North America business is based in Plano — said it is moving to offer “greater affordability” on select packages of iconic snack brands including Lay’s, Tostitos, Doritos and Cheetos following consumer feedback and market tests in the second half of 2025.
In prepared management remarks, PepsiCo said the affordability initiatives are designed to “improve the purchase frequency of our brands with consumers.”…