Discount retailer Dollar Tree is making a push to cater to more affluent customers, expanding into wealthy neighborhoods in a bid to capture business from high earners.
In May, the company opened its 9,000th North American location in an upscale section of Plano, TX, where homes just around the corner sell for more than $1 million.
The arrival of a Dollar Tree in a neighborhood dominated by seven-figure homes reflects the retail chain’s increasing focus on the wealthiest consumers, whose spending increasingly dominated the economy…