Brunch Just Got Better In Plano: Inside Urban Egg

Mornings just got a little more indulgent. Urban Egg, the Colorado-born brunch concept known for its all-scratch kitchen, opened its newest location in December 2025 at Preston Towne Crossing, marking its second Texas outpost and 12th restaurant in the U.S.

The vibe is bright and welcoming, the kind of place that feels equally suited for a slow weekend brunch or a weekday “treat yourself” breakfast.

At its core, Urban Egg’s philosophy is simple: start with quality ingredients, make as much as possible in-house and build relationships with local suppliers whenever it can. During a recent visit, Local Profile sampled a cross-section of the menu.

Comfort Classics, Turned Up A Notch

Urban Egg’s menu reads like a greatest hits album of breakfast favorites, but each dish comes with a little extra personality…

Story continues

TRENDING NOW

LATEST LOCAL NEWS