Allie Beth Allman Agent Dona Robinson on Luxury Momentum in Westlake, Southlake, Colleyville

The luxury real estate market continues to evolve and 2025 proved that buyers remain deeply committed to the burgeoning suburbs of Westlake, Southlake, and Colleyville.

According to Allie Beth Allman & Associates top producer Dona Robinson, the story right now is twofold: strong sales performance, paired with significant future development, will reshape how residents live, dine, and socialize in these communities.

Westlake

Westlake remains the smallest of the three markets, with roughly 2,100 residents today and an anticipated total buildout of 7,000-8,000 residents.

In 2025, the town recorded 25 on-market sales above $2 million, with Robinson estimating an additional 10-15 transactions occurring off-market (a common feature of ultra-luxury communities). In fact, she notes off-market activity likely represents an additional 30 percent of sales. In the $2-$10 million range, the average home sold for approximately $4.75 million in Westlake in 2025.

According to Robinson, the future of Westlake centers around Entrada, the mixed-use development that is now moving beyond early commercial phases. Restaurants and retail are beginning to open, a Hilton business-level hotel is underway, and plans for a boutique hotel with condominiums and additional single-family homes are being finalized. Nearby, “The Front 40” within the Charles Schwab development is expected to be delivered in 2026…

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