Last Tuesday, the Frisco City Council gave conditional approval to EastGroup Properties’ plan for a roughly 1.2 million-square-foot industrial and office campus on about 98 acres along State Highway 121. The 11-building proposal slipped through on a 4-2 vote, even as nearby homeowners packed meetings to complain about traffic and what they described as weak notice from the city.
What the council approved
The request asks the council to repeal a March 2025 ordinance and replace it with a Specific Use Permit covering about 98.1 acres. The plan calls for 11 office and warehouse buildings totaling approximately 1,201,235 square feet.
City staff detailed a set of design commitments that are supposed to soften the project’s visual impact. Those include a 300-foot setback from SH-121, a double row of trees and amenitized open space along Lebanon Road. The development is projected to provide roughly 1,734 parking stalls along with associated infrastructure, according to the City of Frisco.
Neighbors push back
Nearby residents argued that outreach was inadequate and warned that new truck traffic could overload local streets. An online petition opposing the project, listed as SUP25-0009, had 2,011 signatures by the time of the hearing.
City documents show staff had received 229 project input forms by the March meeting, and EastGroup representatives had already held multiple HOA meetings to walk neighbors through the proposal. Transportation Planning Manager Joel Fitts tried to calm fears about congestion, saying, “We think of the warehouse being a more intensive use, but it’s actually a much less traffic use.”…