Rollertown Beerworks has become well known for its great beer and its high-powered owners and partners. The investor line-up includes Dirk Nowitzki, and it was co-founded by Ben Rogers and Skin Wade of the popular Ben and Skin Show on The Eagle (97.1).
Its signature beer, the Big German, is highly recognizable and a default order for many. The beer — a tribute to its above-noted tallest investor — is known for its minimal hops and smooth finish, a jab at the former Dallas Mavericks’ lack of vertical and the smooth finish to his jumpshot. The beer was an admirable start for the small brewery that originally opened in Celina in 2020. And they have been rolling ever since.
Rollertown opened a new facility in Frisco in October 2025 at a spectacular location between Toyota Stadium (home of FC Dallas), the Frisco Fresh Market and the historic downtown. The brewery is marked by giant white grain silos just outside the back gate. The hulking two-level taproom is flanked by a beer garden with a couple of food trucks out front and a giant multi-purpose turf lawn and concert stage in the back. The production brewery is even larger but is not open to the public, except for private tours.
Big Shows on the Big Lawn
The concert calendar includes cover bands almost every weekend, as well as national acts such as Bone Thugs-N-Harmony, Paul Wall and Bowling for Soup. According to private events manager Ian McCarthy, the can’t-miss headliner event of the year is coming April 24 and 25 when Sumo Wrestling returns for the 4th consecutive year – yes, real sumo wrestlers…