Hawaiian Bros Island Grill, the fast-growing, island-inspired restaurant concept known for its Hawaiian plate lunches and Aloha Spirit, has signed a 52-unit development agreement with Southern Rock Restaurants, LLC/Southern Rock Hawaii, LLC. The deal marks the brand’s entry into Florida, with Southern Rock planning to develop the 52 restaurants across Jacksonville, Gainesville, Tampa and Orlando during the next six years, including 24 restaurants planned in the next three years.
Leading the development is Southern Rock CEO Max Piet, a restaurant industry veteran with 35-plus years of experience and extensive knowledge of building and running multi-unit fast casual businesses in the Florida market. Currently, Piet and his Southern Rock team own and operate nearly 200 restaurants as McAlister’s Deli and Dave’s Hot Chicken franchisees in 13 states. Southern Rock has been repeatedly recognized as Franchisee of the Year, Developer of the Year, and fastest-growing franchisee in the US.
“Hawaiian Bros is a rapidly growing brand built around a simple, proven model, strong culture, and commitment to exceptional hospitality. We see tremendous opportunity for it in these outstanding Florida markets,” said Piet. “I’m especially excited to introduce Hawaiian Bros to areas I know and love. This is an important new chapter for Southern Rock, and we look forward to growing the Hawaiian Bros brand with a sharp focus on great teams and strong leadership.”…