The last celebrity to walk through Gator Beverage’s doors was TikTok star Alix Earle. On Thursday, Busch Light Apple became the next.
This wasn’t the flavored beer’s first appearance at the Gainesville liquor store. In late April, what was meant to be a limited-edition drop lasting in the store’s inventory for a couple months instead turned into a “48 hour phenomenon,” said 41-year-old Ryan Barnett, co-owner of Gator Beverage.
Neither the store, nor the beer’s creator Anheuser-Busch, foresaw what would be a two-day craze reflecting the drink’s success nationwide. Affectionately known as “Bapple,” the beverage saw over 1.2 million cases sold within the month it was rereleased, more than any other U.S. beer brand at the time…