Rice & Shine for Gainesville’s newest Asian fusion brunch spot

Open at the crack of dawn, Rice & Shine is radiating with a mix of Japanese, Vietnamese and Korean flavors as early as 6:30 a.m.

The restaurant’s founders, UF alumni Hung Nguyen and Keeshia Escobar, first started a noodle company called ZEN in 2022. On the Rice & Shine website, they wrote this concept has been a dream of theirs from the start: to put a modern fusion twist on traditional Asian culture they grew up with.

Located at 3117 SW 34th St. in the same plaza as Enson Market, Rice & Shine began its soft opening phase on Feb. 7, which means an expanded menu will come in early March…

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