The WM Phoenix Open, a staple in the PGA Tour noted for its lively atmosphere and high alcohol consumption, seems to be attracting a new sort of buzz as cannabis businesses, not officially linked to the event, see an opportunity to draw in patrons. One of the largest cannabis firms, Curaleaf, with no official sponsorship ties to the WMPO, has positioned itself “dangerously close” to the Open, setting up shop virtually next door, as Luke Flood, a Curaleaf senior vice president and regional leader, revealed in a Phoenix Business Journal interview.